Developing Conference and Congress Services into an Experience (10 cr)

Learning outcomes

The student is able to
- analyze the experience of a service from the viewpoint of a customer
- plan and implement international customer-oriented conference and congress services
- apply service design methods in the development towards peak experience
- implement a service as a conceptualization process
- analyze the value of an experience for the customer and the service provider

Location and time

Study unit is established on separate schedule. Event day compulsory participation.

Materials

Bibliography:
Rogers, T. 2013. Conferences and conventions : a global industry. Abingdon, Oxon : Routledge
Lawson, F. 2000. Congress, convention and exhibition facilities : planning, design and management. Oxford : Architectural Press
Appleby, P. 2005. Organising a conference : how to plan and run a successful and effective event. Oxford: How to books
Van der Wagen, L. & White, L. 2010 Event management : for tourism, cultural, business, and sporting events. Australia : Pearson Education
Ja luentomateriaalit

Teaching methods

Lectures,
teamwork
case-study
Detailed information on Optima study platform

Employer connections

Arranging pedagogical seminar together with University of Helsinki.

Exam schedules

Huomaa:
Seminaaripäivät 4-6 Kesäkuuta, palautepalaveri 7.6. Tapahtumapäivinä pakollinen läsnäolo.

International connections

Kansainvälinen seminaari.

Completion alternatives

Ahot-prosessin mukaisesti. Katso ohjeet LINKistä

Evaluation scale

H-5