Digital Marketing Technologies (5cr)
Code: TO00CD62-3001
General information
- Enrollment
- 18.05.2026 - 24.05.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- Finnish
- Seats
- 20 - 45
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TON2), Tietojenkäsittely ja tietoliikenne (ICT)
- Teachers
- Asko Mononen
- Teacher in charge
- Asko Mononen
- Groups
-
TON225SYTäydentävä osaaminen (amk-tutkinto), S25, Tietojenkäsittely ja tietoliikenne (ICT)
- Study unit
- TO00CD62
Learning outcomes
The student is able to
- describe the key components of marketing technology (MarTech) and their functions
- utilise marketing technology tools at different stages of the customer journey
- plan the company's marketing goals and choose the appropriate marketing technology solutions
Evaluation scale
H-5
Qualifications
To participate in the study unit, you must have completed the study unit Digital Marketing or have equivalent knowledge.