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Content Marketing (5cr)

Code: R0294-3014

General information


Enrollment
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
Timing
01.10.2026 - 31.12.2026
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual proportion
5 cr
Mode of delivery
Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Virtual Campus
Teaching languages
English
Seats
20 - 60
Degree programmes
Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
Johanna Wilén
Laura Sippel
Teacher in charge
Laura Sippel
Groups
CCH226SY
Complementary competence (bachelor’s studies in English), S26, Business, administration and law
TOH226SY
Täydentävä osaaminen (amk-tutkinto), S26, Kauppa, hallinto ja oikeustieteet
HLA224SA
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S24, Leppävaara
HLA225KA2
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K25, Leppävaara
Study unit
R0294

Learning outcomes

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Evaluation scale

H-5

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