Content Marketing (5cr)
Code: R0294-3014
General information
- Enrollment
- 18.05.2026 - 24.05.2026
- Registration for introductions has not started yet.
- Timing
- 01.10.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teachers
- Johanna Wilén
- Laura Sippel
- Teacher in charge
- Laura Sippel
- Groups
-
CCH226SYComplementary competence (bachelor’s studies in English), S26, Business, administration and law
-
TOH226SYTäydentävä osaaminen (amk-tutkinto), S26, Kauppa, hallinto ja oikeustieteet
-
HLA224SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S24, Leppävaara
-
HLA225KA2Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K25, Leppävaara
- Study unit
- R0294
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Evaluation scale
H-5