Customer Experience and Marketing (10 cr)
Code: ND00CC01-3003
General information
- Enrollment
-
19.05.2025 - 25.05.2025
Registration for introductions has not started yet.
- Timing
-
01.08.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 20 - 55
- Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
- Teachers
- Viestintä Virtuaali
- Liko 1 Virtuaali
- Teacher in charge
- Johanna Lahti
- Groups
-
NKA225KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K25, Leppävaara
- Study unit
- ND00CC01
Learning outcomes
The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project
Evaluation scale
H-5