Deep Customer Insights Through Ethnographic Research (5 cr)
Code: A9302-3007
General information
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Virtual proportion
2.5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
30 Ylemmät ammattikorkeakoulututkinnot
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
Teachers
- Hannu Tikkanen
- Taneli Heinonen
Teacher in charge
Hannu Tikkanen
Groups
-
HYA225SJDegree Programme in Service Innovation and Design, yamk, S25, Leppävaara
Learning outcomes
The student is able to
- use the ethnographic approach in service development
- apply qualitative research methods
- discover unarticulated customer/user needs and envision the opportunities this opens up
- analyse customer/user experiences across all the touch points of an organisation
Grading scale
H-5