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Introduction to Marketing, at Your Own Workplace (10 cr)

Code: HL00BQ78-3066

General information


Enrollment

25.11.2024 - 20.12.2024

Timing

27.01.2025 - 26.05.2025

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

10 Liiketalous-, tietojenkäsittely- ja palvelualat

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

  • Marja Isokangas
  • Oskari Vesterinen

Teacher in charge

Marja Isokangas

Groups

  • HLF225KAM
    Liiketalouden koulutus, monimuotototeutus, K25, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5