Introduction to Marketing (10 cr)
Code: HL00BQ78-3066
General information
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Virtual proportion
9.5 op
Mode of delivery
5 % Contact teaching, 95 % Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Marja Isokangas
- Oskari Vesterinen
Teacher in charge
Marja Isokangas
Groups
-
HLF225KAMLiiketalouden koulutus, monimuotototeutus, K25, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5