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Multichannel Marketing Communication -competitor analysis (SOL), virtual project (15 cr)

Code: TO00BT59-3017

General information

Enrollment

20.05.2024 - 29.05.2024

Timing

01.08.2024 - 31.12.2024

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

6 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

1 - 2

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Piia Haavisto

Teacher in charge

Piia Haavisto

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Content

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The study unit is replaces the previously offered study unit R0288 Marketing Communications.