Tourism Destinations Management (5 cr)

Code: TO00BN88-3006

General information

Timing: 02.09.2024 - 20.12.2024
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

RDI proportion: 3 cr

Campus: Laurea Leppävaara

Teaching languages: English

Seats: 10 - 40

Degree programmes: Degree Programme in Hospitality Management and Service Design (PHA2), Laurea Leppävaara

Teachers: Marjaana Salomaa; Marjukka Turunen

Teacher in charge: Marjaana Salomaa

Groups: PHA223SN
Degree Programme in Hospitality Management and Service Design, daytime studies, S23, Leppävaara

Study unit: TO00BN88

Learning outcomes

Student will be able to:
- review the characteristics of a good destination brand
- explain the positioning-image-branding approach and define these interconnected concepts
- describe the concept of destination management and planning
- explain DMO´s role and contribution to destination research
- plan and develop tourism services
- identify future trends within tourism industry Student will be able to:

Materials

Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management.

Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research

Teaching methods

Weekly meetings at Leppävaara campus

Employer connections

Live like a local -tour

International connections

Suitable for exchange students
Previous tourism studies (Discovering tourism or similar) needed.

Completion alternatives

Not available.

Student workload

Weekly lectures and assignments total 135 hours of student work.

Content scheduling

Weekly meetings

Evaluation scale

H-5