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Customer research: Understanding customer experience - Nivos , Energy Company / Multichannel Marketing Communication Project 3 (15 cr)

Code: TO00BT59-3012

General information

Enrollment

27.11.2023 - 03.12.2023

Timing

01.01.2024 - 31.07.2024

Number of ECTS credits allocated

15 op

Virtual proportion

7 op

RDI proportion

6 op

Mode of delivery

54 % Contact teaching, 46 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

1 - 2

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Mervi Talonen

Teacher in charge

Mervi Talonen

Groups

  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
  • HLB222SN
    Liiketalouden koulutus, päivätoteutus, S22, Hyvinkää

Content

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The study unit is replaces the previously offered study unit R0288 Marketing Communications.