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Multichannel Marketing Communication -project: Marketing Concept Development in Retail Sector (15 cr)

Code: TO00BT59-3010

General information

Enrollment

20.05.2024 - 26.05.2024

Timing

01.08.2024 - 31.12.2024

Number of ECTS credits allocated

15 op

Virtual proportion

7 op

RDI proportion

15 op

Mode of delivery

54 % Contact teaching, 46 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

1 - 3

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Pyry Airaksinen

Teacher in charge

Pyry Airaksinen

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Content

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Grading scale

H-5

Further information

The study unit is replaces the previously offered study unit R0288 Marketing Communications.