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Multichannel Marketing Communication Project (15 cr)

Code: TO00BT59-3006

General information

Enrollment

28.11.2022 - 04.12.2022

Timing

18.01.2023 - 10.05.2023

Number of ECTS credits allocated

15 op

Virtual proportion

10 op

RDI proportion

6 op

Mode of delivery

34 % Contact teaching, 66 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

1 - 15

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Tero Uusitalo

Teacher in charge

Tero Uusitalo

Scheduling groups

  • Avoin AMK (Size: 10. Open UAS: 10.)

Groups

  • TOH222SY
    Täydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet

Small groups

  • Open UAS

Content

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The study unit is replaces the previously offered study unit R0288 Marketing Communications.