Lead Generation and Marketing a Service for a VIVA Program (10 cr)
Code: HL00BU31-3011
General information
Enrollment
23.05.2022 - 21.08.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Aapo Hollanti
Teacher in charge
Aapo Hollanti
Groups
-
HLB222SALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S22, Hyvinkää
Learning outcomes
The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner
Teaching methods
The implementation plan is available in Finnish.
Further information
The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.