Sales and Managing Customerships (10 cr)
Code: TO00BL02-3009
General information
Enrollment
29.11.2021 - 05.12.2021
Timing
25.01.2022 - 31.03.2022
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
3 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Korkeakouluyksikkö D, Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Eeva Miettinen
- Johanna Lunkka
Teacher in charge
Johanna Lunkka
Groups
-
TOH221SYTäydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Teaching methods
The description is available in Finnish.
Grading scale
H-5