Understanding Customer Behaviour (project) (5 cr)
Code: R0230-3026
General information
- Timing
-
01.05.2025 - 30.11.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 20 - 30
- Degree programmes
- Degree Programme in Business Management (HBB2), Laurea Hyvinkää
- Teachers
- Pyry Airaksinen
- Leena Ukko
- Teacher in charge
- Pyry Airaksinen
- Groups
-
HBB225KNDegree Programme in Business Management, daytime studies, K25, Hyvinkää
- Study unit
- R0230
Learning outcomes
The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- describe purchasing decisions from the perspective of the individual and the organization*
- analyze patterns and trends in customer behavior
*The verb 'understand' has been replaced effective 1st of August 2024.
Evaluation scale
H-5