Marketing Communications (10 cr)
Code: V1581-3004
General information
- Enrollment
-
23.05.2022 - 29.05.2022
Registration for the implementation has ended.
- Timing
-
01.08.2022 - 31.12.2022
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 7 cr
- Virtual proportion
- 3 cr
- RDI proportion
- 1 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Tikkurila
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
- Teachers
- Auli Hietanen
- Jussi Järvi
- Teacher in charge
- Auli Hietanen
- Groups
-
PKV222SNKauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S22, Tikkurila
- Study unit
- V1581
Learning outcomes
The student is able to
- plan the marketing communications of a company in the cosmetics sector
- evaluate the use of the competition methods of marketing in all-inclusive marketing of a company
- determine the target group of marketing
- plan the digital marketing of a company
- analyse factors that shape images in the marketing in the cosmetics sector
- produce visual marketing material