Latest Trends of Social Media and Marketing Automation (5 cr)

Learning outcomes

The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools

Teaching methods

Digital marketing in social media channels is an important part in company's marketing and sales. In this study unit students will learn how social media is used in company's marketing and sales in a real life. Students will study online social media course material and achieve credits by accomplishing

We will have company partners in this study unit. Students will create a social media marketing plan and execute some part of it for a partner company. At the end of course there will be a Hackathon where students will compete each other and the best pitch of the marketing and execution plans will be awarded.

Please note this course will be an ADVANCED marketing course. We expect you have a solid understanding of social media marketing and maybe have some experience in digital marketing in real life context. This is for those who have accomplished their mandatory marketing courses earlier.

Student must complete the pre- assignment on time to ensure his/her place in the course. Deadline for the pre-assignment is 5.3.2023

Evaluation scale

H-5