Digital Service Business and Marketing Project (15 cr)

Materials

Information about the material is announced on the learning platform Canvas. The source materials needed for the subject area of the project are selected separately after the project assignment.

Teaching methods

The project can be completed through demonstration of competence or through work-based learning. The work-based learning project is completed in cooperation with a workplace partner.

The key contents of the project and the competence that develops in the project are as follows:

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- research and manage customer experiences
- analyze and use business reports in projects
- use strategic planning, analysis and decision-making tools in project contexts
- make business decisions in various project contexts

Guidance sessions and communication practices are agreed at the beginning of the project. Project kickoff briefing session and project guidance sessions are arranged in Zoom. The learning platform of the project is Canvas.

Employer connections

The work-based learning project is completed in cooperation with a workplace partner.

Exam schedules

Project kickoff briefing session and project guidance sessions are arranged in Zoom. The schedule of the project meetings can be seen in the Pakki system and in the Canvas learning platform.

Completion alternatives

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

Student workload

One credit equals approximately 26.7 hours of work performed by the student. The number of credits of the project is 15 credits. Therefore, a student spends altogether approximately 405 hours of work time on the project.

Content scheduling

The key contents of the project and the competence that develops in the project are as follows:

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- research and manage customer experiences
- analyze and use business reports in projects
- use strategic planning, analysis and decision-making tools in project contexts
- make business decisions in various project contexts

Evaluation scale

H-5

Further information

The project is arranged only for the group HLF220SA.

The language used in the project can be either Finnish or English.

The study unit corresponds to the requirements of Bachelor’s level education.

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).