SB-project: P2P Marketing Development and Value Proposal Design (15 cr)

Location and time

Project meetings on Thursdays at 14:00 - 15:00.
Please reserve Thurdays for the team work.

Invitations for the pre-brief will be sent by email in Aug 2021.

Materials

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with Laurea Hyvinkää

Project content: Study on P2P marketing materials and project results. Developing value proposals for target groups, which consists of businesses and organizations in the Laurea operating area, especially Hyvinkää. Developing marketing tactics and material. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management, Business development and entrepreneurship.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): NO
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

International connections

Study is suitable for exchange students

Student workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Evaluation scale

H-5