SB4 International Market Research and Development in Food Sector (15 cr)

Location and time

[This field is not used at Laurea.]

Materials

The source materials needed for the subject area of the project are selected separately after the project assignment.

Teaching methods

The project is completed in cooperation with a client company in P2P learning environment.

Project content: Client company is a Finnish food manufacturer and marketer. International market research among consumers and professional food service, research on awareness, usage and ingredients of a certain food product. Plan, implement and evaluate a market research project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business and entrepreneurship.

This project is suitable for blended learning students (monimuoto): Yes

Guidance sessions and communication practices are agreed on a project-specific basis. Face-to-face instruction days scheduled for these students are Tuesdays 900-1000 o'clock at Hyvinkää Campus.

If this project is fully booked, students may use post-enrolment to apply for projects and study units which still accept students.

Laurea reserves the right to make changes.

Employer connections

Company is operating in food manufacturing and marketing. Market research. International market research. Food Service. FMCG. International business development. Laurea UAS Key Account company.

Exam schedules

Project guidance is offered on a weekly basis. As a student, you may compare the available guidance sessions in Lukkarikone and select those projects/studies that do not overlap. According to the degree regulations (section 18 ) compulsory attendance in a study unit must be specified and justified in the study unit’s implementation plan.

In addition, the project team schedules a separate meeting to work on the project after the kickoff briefing.

Supervisors send a separate briefing invitation to those who were accepted to the project approximately one week before the kickoff briefing.

International connections

The study unit is suitable for exchange students. Project content is international marketing.

Completion alternatives

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Student workload

A student spends approximately 16 hours of work time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content scheduling

Food manufacturing. FMCG Marketing. Market research. Food Service. International market research.

Evaluation scale

H-5

Further information

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Teams.