Venue Videomarketing Development (15cr)
Code: SB00BI53-3001
General information
- Enrollment
- 14.05.2018 - 19.08.2018
- Registration for the implementation has ended.
- Timing
- 03.09.2018 - 21.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 7 cr
- Virtual proportion
- 8 cr
- RDI proportion
- 15 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 2 - 4
- Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
- Teachers
- Teppo Leppälahti
- Tero Uusitalo
- Teacher in charge
- Teppo Leppälahti
- Scheduling groups
- Ensisijainen projektini (Size: 4 . Open UAS : 0.)
- Toissijainen projektini (Size: 4 . Open UAS : 0.)
- Small groups
- Ensisijainen projektini
- Toissijainen projektini
- Study unit
- SB00BI53
Teaching methods
Implementation: P2P-project together with co-operation partner
Content:
- Market analysis
- Segmentation
- Service Design
- Test marketing
- Sales
Guiding and Communication:
Project Brieffing: 5.9.2018 Klo 10:00-11.30, Room 1-8, Hyvinkää Campus
Time and location
Project Brieffing: 5.9.2018 Klo 10:00-11.30, Room 1-8, Hyvinkää Campus
Learning materials and recommended literature
Sources connected with the project.
Co-operation with working life and/or RDI
Company assignment
Important dates
Project Brieffing: 5.9.2018 Klo 10:00-11.30, Room 1-8, Hyvinkää Campus
Project meetings with the lectures every week: wednesday 10.00-11.00
Porject will be finished before Christmas
Forms of internationality
Working language English.
Focus: Service export. Market analysis of target countries and test marketing.
Student workload
Team work one day(8h) in a week. Individual work 8h/week.
Evaluation scale
H-5