Market Entry (10 cr)
Code: R0301-3006
General information
- Enrollment
-
13.05.2019 - 01.09.2019
Registration for the implementation has ended.
- Timing
-
13.09.2019 - 30.12.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- RDI proportion
- 2 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea common
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
- Teachers
- Tuula Perätalo
- Ove Backlund
- Study unit
- R0301
Learning outcomes
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Teaching methods
There are no contact lessons during this study unit. Students work online.
International connections
This course is suitable for exchange students.