Market Entry (10cr)
Code: R0301-3001
General information
- Enrollment
- 14.05.2018 - 14.06.2018
- Registration for the implementation has ended.
- Timing
- 27.08.2018 - 21.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- RDI proportion
- 2 cr
- Mode of delivery
- Distance learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teachers
- Tuula Perätalo
- Ove Backlund
- Study unit
- R0301
Learning outcomes
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Teaching methods
There are no contact lessons during this study unit. Students work online.
Further information
Please note there will be a briefing session of the course in Leppävaara on September 7 at 9-11.30 am. Place to be confirmed in due course. Preliminary course instructions can also be found in the Optima course folder from August 27 onwards.