Digital Analytics and Consumer Insight (5 cr)

Learning outcomes

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Location and time

Online. March 1 - April 30, 2020.

Materials

All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

Teaching methods

This is 100% online course, done in Canvas- platform.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Employer connections

Not included in this online course.

Exam schedules

Course is open online during March-April 2020.

International connections

Study unit is suitable for Laurea exchange students and for Laurea students abroad.

Completion alternatives

If you already have valid Google Analytics certificates and have made projects on this field, there's possibility to demonstrate your earlier competence without completing this course. In this case, contact asko.mononen@laurea.fi

Student workload

Self-paced online studies between March-April, 2020.

Assessment criteria, approved/failed

Student fails to complete Google analytics certificates and other assignments by deadline.

Content scheduling

-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Evaluation scale

H-5