Digital Analytics and Consumer Insight (5cr)

Learning outcomes

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Teaching methods

This is 100% online course, done in www.eliademy.com - platform.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Time and location

Online. March 1 - April 30, 2019.

Learning materials and recommended literature

All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

Alternative completion methods of implementation

If you already have valid Google Analytics certificates and have made projects on this field, there's possibility to demonstrate your earlier competence without completing this course. In this case, contact asko.mononen@laurea.fi

Co-operation with working life and/or RDI

Not included in this online course.

Important dates

Course is open during March-April 2019.

Forms of internationality

Study unit is suitable for exchange students.

Content and scheduling

Self-paced studies between March-April, 2019.

Further information

The link to www.eliademy.com -learning platform will be provided for accepted students in separate email.

Evaluation scale

H-5