Content Marketing (5 cr)

Learning outcomes

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Location and time

The course is offered completely online.

Materials

The learning material will be provided in the learning environmnent Optima which is used in this course.

Teaching methods

This is online course during autumn 2019.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the coure there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced here latest on August 30th and in the learning platform once it opens.

Employer connections

Industry certifications.
You will do the course assignments for an orgaization of your choice.

Exam schedules

The course will open on October 1, 2019

Completion alternatives

The normal AHOT/Competence Demonstration as instucted in link.laurea.fi.

Student workload

This elective course is estimated to require in average 135 hours of work.

Assessment criteria, approved/failed

Detailed information on evaluation will be provided in the learning platform.

Content scheduling

In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content

Further information

The level 2 evaluation criteria are used in this course.