Professional Communication in English (5 cr)

Learning outcomes

The student is able to
- communicate as a professional in field-specific tasks and intercultural contexts
- produce effective spoken and written texts using an appropriate style and register
- demonstrate knowledge of essential terminology needed in working life
- apply principles of interpersonal and organizational communication

Location and time

Laurea Lohja autumn 2018

Materials

The material consists of news articles, a couple of research papers, PLC annual reports and financial data plus material provided by the teacher. Required reading: Matt Haig: Brand Failures, which can be downloaded.
Content
Companies, company structures, company governance, reconstruction and finance, brands and branding, retailing & retail formats, money and debt, current economic situation. The student will learn terminology and vocabulary necessary to discuss these matters.

Teaching methods

The course consists of lectures, assignments (both oral and written) in English, dealing with current and past economic events.

Exam schedules

15.10 Class
29.10. Class
5.11. Class
13.11. Class
21.11. Class
27.11. Oral Presentations
3.12. Test

Completion alternatives

Oral presentation: Instead of a presentation, a video is acceptable

Student workload

Oral presentation 15 h
Written report 15 h
Classes 15 h
Company tasks 55 h
Branding tasks 30 h

Assessment criteria, approved/failed

Written report: Fail is due to following: plagiarism, poor written language, inadequate or inaccurate content.
Oral presentation: Fail is due to no-show or shortness of presentation.
Exam: Fail if less than 40% score.

Content scheduling

Written report deadline 3 Dec 2018.

Evaluation scale

H-5