Digital Service Business and Marketing (10cr)
Code: R0218-HLG1811A
General information
- Enrollment
- 14.05.2018 - 14.06.2018
- Registration for the implementation has ended.
- Timing
- 28.08.2018 - 21.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Otaniemi
- Teaching languages
- English
- Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Evaluation scale
H-5