Digital Service Business and Marketing (10cr)
Code: R0218-3033
General information
- Enrollment
- 13.05.2019 - 26.05.2019
- Registration for the implementation has ended.
- Timing
- 09.09.2019 - 31.10.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 120
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
AMKoodari, online. All instructions and submissions in Optima.
Optima will be open by the beginning of the study unit.
Time and location
Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Learning materials and recommended literature
Shared learning and working material bank online. Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
-
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required.
Important dates
See in Optima when open. There are about 6 submission deadlines.
Student workload
-
Evaluation scale
H-5