Digital Service Business and Marketing (10 cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

Sprint during May 25-29, 2020, in Espoo/Helsinki-capital region.

Materials

Shared learning and working material bank online.

Teaching methods

The course Is an intensive course
PRE-ASSIGNMENT - the students will be informed about the pre-assignment (theory part) 3 weeks before the start of the sprint.
SPRINT - during May 25-29, 2020 (full-days required). The student will conduct development project. Studies require active participation in customer project in teams. The purpose is to get students familiar with the practical work done in digital service development and marketing projects in companies.

Employer connections

For PROJECT & SPRINT studies, the group work is real-life digital development project for Laurea's customers&partners.

Exam schedules

SPRINT - during May 25-29, 2020 (full-days required)

International connections

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Completion alternatives

-

Content scheduling

SPRINT - during May 25-29, 2020 (full-days required)

Course themes:
- Current Trends In Digital Services
- Digital transformation
- Digital business opportunities
- Digital Business & Marketing Strategy
- Social Media Strategy
- Digital Sales & Marketing Channels And Analytics
- SEO and SEM
- Analyses tools

The students will do a project on digital marketing for a chosen company.

Evaluation scale

H-5