Digital Service Business and Marketing (10cr)
Code: R0218-3012
General information
- Enrollment
- 13.05.2019 - 26.05.2019
- Registration for the implementation has ended.
- Timing
- 26.08.2019 - 12.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 9 cr
- Virtual proportion
- 1 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Tikkurila
- Teaching languages
- English
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
In classroom / zoom
Daytime
grade 1-5
Time and location
Daytime
Learning materials and recommended literature
Will be shared during course. In addition to learning platform material there will be ebooks, articles and videos.
Important dates
Start on 3rd of September 2019.
Evaluation scale
H-5