Digital Service Business and Marketing (10cr)
Code: R0218-3010
General information
- Enrollment
- 26.11.2018 - 02.12.2018
- Registration for the implementation has ended.
- Timing
- 07.01.2019 - 14.06.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea common
- Teaching languages
- English
- Finnish
- Seats
- 0 - 50
- Degree programmes
- Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
- Teachers
- Riku Riski
- Marjaana Marmo
- Eija Lipasti
- Jukka Rautio
- Teacher in charge
- Eija Lipasti
- Study unit
- R0218
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
This is an online course.
The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.