Developing Marketing Plan and Content for a Finnish SME (15 cr)

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Location and time

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Materials

The source materials needed for the subject area of the project are selected separately after the project assignment.

Teaching methods

The project goal is to develop marketing and it's content for a company offering a innovative health care product. Product itself proven by professionals to meet market requirements in a unique way. The marketing efforts have already been under taken and now is the time to develop strategies, content and effectiveness in general.

The innovative product aims to improve core muscle control. In the project we will produce content, improve marketing, and find new value proposals. A market research is a possibility.

Target market are b2b clients, but also b2c customers.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is OLKI Control

The enrolled students will develop their competencies related to the study in question during this project implementation.


Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. One full day on campus is required to complete the project. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Project Campus day: WEDNESDAY. It is mandatory to participate to campus days in person.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Employer connections

Working life partner: OLKI Control

Exam schedules

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).

The pre-brief is held on Wednesday the 18th at 9.00 o'clock on Hyvinkää campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Kickoff meetin is held on Wednesday the 18th at 12.00 o'clock on Hyvinkää campus. Subject to change.

Invitation to both meetings will be sent in Teams.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

International connections

The project is suitable for exchange students.

Completion alternatives

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Student workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content scheduling

Aims of the project:

Marketing development, value proposals, content creation.

Further information

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.