Social Media and SEM Planning and Implementation for an SME (15 cr)

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Location and time

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Materials

The source materials needed for the subject area of the project are selected separately after the project assignment.

Teaching methods

[Name of the implementation can be changed to describe the project, e.g. “Digital Marketing and Sales project: lorem ipsum Company X”. Instructions or additional information for filling in the fields are provided in brackets. Delete the unnecessary instructions before saving.]

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Urano Oy.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Employer connections

Working life partner: Urano Oy.

Exam schedules

According to the degree regulations (section 18) : "Students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-Brief Thursday 25th of Aug at 14.00.

It is compulsory to participate in the project kickoff meeting on Thursday 1st of September, so that everyone participating in the project will receive the information on the project task. Time and location TBA at the Pre-Brief.


Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

International connections

The project is suitable for exchange students.

Completion alternatives

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Student workload

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week. Project will run approximatley 3 and ½months.

Content scheduling

Aims of the project:

Planning & implementing marketing in digital channels
Learning the use of Google and Facebook Ad platforms
Creating Visuals & copywriting
Targeting and Running and Optimizing Ads

Further information

The study unit corresponds to the requirements of Bachelor level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.