Digital Marketing and Sales, Design Sprint, Digital Service Business and Marketing (10 cr)
Code: HL00BQ81-3006
General information
- Enrollment
-
29.11.2021 - 28.02.2022
Registration for the implementation has ended.
- Timing
-
07.03.2022 - 01.04.2022
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Teachers
- Juha Uutela
- Tomas Illman
- Teacher in charge
- Juha Uutela
- Groups
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Materials
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Employer connections
Not yet confirmed
Exam schedules
Pre-assignment 7.3. - 27.3.2022
Design Sprint Workshop week 28.3. - 1.4.2022
International connections
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Student workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Evaluation scale
H-5
Further information
Timing current for groups: HLA221KN HLA221KA HTA221KA2 HTA221KA NTA220KN, NTA221KN, HLG221KA, ...