Introduction to Marketing (10 cr)
Code: HL00BQ78-3005
General information
- Enrollment
-
24.05.2021 - 30.05.2021
Registration for the implementation has ended.
- Timing
-
15.08.2021 - 10.12.2021
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Teachers
- Anne Martola
- Laura Salmi
- Teacher in charge
- Anne Martola
- Groups
-
HLA221SNLiiketalouden koulutus, päivätoteutus, S21, Leppävaara
- Study unit
- HL00BQ78
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Evaluation scale
Approved/Failed