Customer-Oriented Business Development and Marketing (10 cr)
Code: A9480-3001
General information
- Enrollment
-
26.11.2018 - 02.12.2018
Registration for the implementation has ended.
- Timing
-
22.01.2019 - 30.04.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 8 cr
- Virtual proportion
- 2 cr
- RDI proportion
- 8 cr
- Mode of delivery
- Blended learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Service Business Management (HMA), Laurea Leppävaara
- Teachers
- Sini Setälä
- Ove Backlund
- Study unit
- A9480
Learning outcomes
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.
Location and time
First class on January 22. On that day presence is compulsory.