Developing Conference and Congress Services into an Experience (10 cr)
Code: A9348-3002
General information
- Enrollment
-
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
- Timing
-
20.09.2019 - 17.12.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- RDI proportion
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Teachers
- Marjaana Salomaa
- Heidi Vähänikkilä
- Kaija Meriläinen
- Teacher in charge
- Kaija Meriläinen
- Study unit
- A9348
Learning outcomes
The student is able to
- analyze the experience of a service from the viewpoint of a customer
- plan and implement international customer-oriented conference and congress services
- apply service design methods in the development towards peak experience
- implement a service as a conceptualization process
- analyze the value of an experience for the customer and the service provider
Location and time
Study unit is established on separate schedule. Event day compulsory participation.
Materials
Bibliography:
Rogers, T. 2013. Conferences and conventions : a global industry. Abingdon, Oxon : Routledge
Lawson, F. 2000. Congress, convention and exhibition facilities : planning, design and management. Oxford : Architectural Press
Appleby, P. 2005. Organising a conference : how to plan and run a successful and effective event. Oxford: How to books
Van der Wagen, L. & White, L. 2010 Event management : for tourism, cultural, business, and sporting events. Australia : Pearson Education
Ja luentomateriaalit
Teaching methods
Lectures,
teamwork
case-study
Detailed information on Optima study platform
Employer connections
Arranging international seminar together with organisation of Occupational Health..
Exam schedules
Huomaa:
. Tapahtumapäivinä pakollinen läsnäolo.
International connections
Kansainvälinen seminaari.
Completion alternatives
Ahot-prosessin mukaisesti. Katso ohjeet LINKistä
Evaluation scale
H-5