Tools for Visual Communication in Service Design (5cr)

Learning outcomes

The student is able to
- communicate and share service development ideas and objectives by using graphic software
- visualize a service development process or a service concept by using and editing computer graphics (photos, graphic elements and charts)

Teaching methods

Blended learning with four campus sessions.

Time and location

2.3. - 15.6.2020
Campus sessions at 16.30 - 19.30 Laurea Leppävaara
Thursday 19.3.
Friday 20.3.
Thursday 16.4.
Thursday 7.5.

Learning materials and recommended literature

Stickdorn & al. 2018. This is Service Design Doing.
Further sources listed in the Optima workspace.

Alternative completion methods of implementation

Acknowledgement of prior learning, to be discussed with the responsible learning facilitator.

Co-operation with working life and/or RDI

Creating material and knowledge for the Erasmus+ funded project "Enhanicing Inclusion and Diversity Management in Higher Education".
http://www.enhanceidm.eu/

Important dates

The study unit starts on March 2nd, 2020 with a pretask.
Campus sessions at 16.30 - 19.30 Laurea Leppävaara:
Thursday 19.3.
Friday 20.3.
Thursday 16.4.
Thursday 7.5.

Forms of internationality

International Erasmus+ project, Output 4
http://www.enhanceidm.eu/

Student workload

Workload & assessment
5 ects = approx. 135 student working hours
All assignments are individual tasks, around 120 h
Contact sessions: 12 h
A more detailed workload per assignments is given in the Optima workspace.

Content and scheduling

CONTENT
• Theory of visual design basics
• Basics of image editing
• Free drawing basics
• Advanced use of presentation tools
• Creating basic service design tools such as journey maps, persona cards, blueprints, stakeholder maps, prototypes

Further information

Attendance obligatory.
In case of an absence due to sickness or another important obligation the student is responsible to compensate the absence independently by submitting a short report to the learning facilitator. Details in Optima.

Assessment criteria, approved/failed

All assignments need to be handed in and pass the follwoing criteria:
1. The assginment output corresponds to the assignment brief technically and content-wise
2. The output follows basic design standards (choice of graphics, colors, typography, composition & laypout )
3. All design choices are well justifyed
4. The final output is technically of high-quality and manifests at least moderate creativity
5. The effort reflects the timely input allocated for the assignment.

Evaluation scale

Approved/Failed