Tools for Visual Communication in Service Design (5 cr)

Learning outcomes

The student is able to
- communicate and share service development ideas and objectives by using graphic software
- visualize a service development process or a service concept by using and editing computer graphics (photos, graphic elements and charts)

Location and time

2.3. - 15.6.2020
Campus sessions at 16.30 - 19.30 Laurea Leppävaara
Thursday 19.3.
Friday 20.3.
Thursday 16.4.
Thursday 7.5.

Materials

Stickdorn & al. 2018. This is Service Design Doing.
Further sources listed in the Optima workspace.

Teaching methods

Blended learning with four campus sessions.

Employer connections

Creating material and knowledge for the Erasmus+ funded project "Enhanicing Inclusion and Diversity Management in Higher Education".
http://www.enhanceidm.eu/

Exam schedules

The study unit starts on March 2nd, 2020 with a pretask.
Campus sessions at 16.30 - 19.30 Laurea Leppävaara:
Thursday 19.3.
Friday 20.3.
Thursday 16.4.
Thursday 7.5.

International connections

International Erasmus+ project, Output 4
http://www.enhanceidm.eu/

Completion alternatives

Acknowledgement of prior learning, to be discussed with the responsible learning facilitator.

Student workload

Workload & assessment
5 ects = approx. 135 student working hours
All assignments are individual tasks, around 120 h
Contact sessions: 12 h
A more detailed workload per assignments is given in the Optima workspace.

Assessment criteria, approved/failed

All assignments need to be handed in and pass the follwoing criteria:
1. The assginment output corresponds to the assignment brief technically and content-wise
2. The output follows basic design standards (choice of graphics, colors, typography, composition & laypout )
3. All design choices are well justifyed
4. The final output is technically of high-quality and manifests at least moderate creativity
5. The effort reflects the timely input allocated for the assignment.

Content scheduling

CONTENT
• Theory of visual design basics
• Basics of image editing
• Free drawing basics
• Advanced use of presentation tools
• Creating basic service design tools such as journey maps, persona cards, blueprints, stakeholder maps, prototypes

Evaluation scale

Approved/Failed

Further information

Attendance obligatory.
In case of an absence due to sickness or another important obligation the student is responsible to compensate the absence independently by submitting a short report to the learning facilitator. Details in Optima.