New Service Development and Innovative Business Models (5 cr)

Learning outcomes

The student is able to
- develop service logic into a business model
- develop and model innovative service systems, concepts and processes

Location and time

Schedule for contact days:
4.3.2021 09.00 - 16.30: Practicalities of the study unit, introductory lecture, preassignment presentations, working in groups
The first contact day is in Zoom: https://laurea.zoom.us/my/ottmake

8.4.2021 09.00 - 16.30: Guest lectures, working in groups (case assignment)
8.5.202 09.00 - 16.30: Working in groups, case assignment presentations, reflection

Materials

To be announced in Canvas. Selection of books and articles related to various aspects of new service development.

Teaching methods

The study unit consists of two parts: participation in contact days and learning assignments.

Employer connections

Learning assignment in collaboration with a case company.

Student workload

5 credits = 5x 27 hours (135h)

Evaluation scale

H-5

Further information

Having completed the study unit a student is able to
- analyse, develop and design business models
- develop and model innovative service concepts as a part of a service system

In addition, the aim is to foster a comprehensive understanding of service design: How design thinking is integrated with business design and how this is realised through the business model concept?