Customer-Oriented Business Development and Marketing (10cr)
Code: A9480-3013
General information
- Enrollment
- 18.05.2026 - 24.05.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management (HBB2), Laurea Hyvinkää
- Teachers
- Pyry Airaksinen
- Leena Ukko
- Teacher in charge
- Leena Ukko
- Groups
-
HBB2M26KNDegree Programme in Business Management, daytime studies, K26, Hyvinkää
- Study unit
- A9480
Learning outcomes
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.
Evaluation scale
H-5