Tourism Marketing (5 cr)
Code: TO00BX32-3003
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
16.02.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Complementary Competence, bachelor’s studies in English (CCM2), Services
- Teachers
- Marjaana Salomaa
- Petri Miinalainen
- Teacher in charge
- Petri Miinalainen
- Groups
-
TOP225SYTäydentävä osaaminen (amk-tutkinto), S25, Palvelualat
-
CCM225SYComplementary competence (bachelor’s studies in English), S25, Services
- Study unit
- TO00BX32
Learning outcomes
The student is able to
- analyse marketing environment in tourism sector
- plan and design marketing strategy and operations
- apply marketing communication in digital environment
Evaluation scale
H-5