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Customer-orientation in Services (5 cr)

Code: ML00BW54-3020

General information


Enrollment
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
Timing
01.08.2026 - 31.12.2026
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
2.5 cr
Virtual proportion
2.5 cr
Mode of delivery
Blended learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
Finnish
Seats
20 - 40
Degree programmes
Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
Rest Virtuaali
Teacher in charge
Petri Miinalainen
Study unit
ML00BW54

Learning outcomes

The student is able to:
- explain the nature of services as a part of customer experience
- describe the role of service offering to providing customer-oriented services
- define service quality factors
- collect market information and use it to understand consumer behaviour

Evaluation scale

H-5

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