Understanding Customer Behaviour (5cr)
Code: R0230-3028
General information
- Enrollment
- 18.05.2026 - 24.05.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
- Teachers
- Sini Setälä
- Teacher in charge
- Sini Setälä
- Groups
-
HBA226SNDegree Programme in Business Management, daytime studies, S26, Leppävaara
- Study unit
- R0230
Learning outcomes
The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- describe purchasing decisions from the perspective of the individual and the organization*
- analyze patterns and trends in customer behavior
*The verb 'understand' has been replaced effective 1st of August 2024.
Evaluation scale
H-5