Service Marketing and Selling (5cr)
Code: A9306-3011
General information
- Enrollment
- 24.11.2025 - 30.11.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 30 Ylemmät ammattikorkeakoulututkinnot
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 40 - 50
- Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
- Complementary competence, master’s studies in English (CYJ2), Generic studies
- Teachers
- Virpi Kaartti
- Apramey Dube
- Teacher in charge
- Virpi Kaartti
- Groups
-
TYJ25SJTäydentävä osaaminen (yamk-tutkinto), S25, yhteiset opinnot
-
CYJ25SJComplementary competence (master’s studies in English), S25, Generic studies
- Study unit
- A9306
Learning outcomes
The student is able to
- explain the evolution of services marketing thought
- identify the strategic approach in service marketing
- establish, maintain and develop customer relationships
- conceptualize and sell services
Evaluation scale
H-5