Multichannel Marketing Communication (10cr)
Code: TO00BT59-3021
General information
- Enrollment
- 18.05.2026 - 24.05.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- Finnish
- Seats
- 20 - 80
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teachers
- Marika Mäki
- Anna-Maija Tapojärvi
- Teacher in charge
- Marika Mäki
- Groups
-
TOH226SYTäydentävä osaaminen (amk-tutkinto), S26, Kauppa, hallinto ja oikeustieteet
-
HLA224SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S24, Leppävaara
-
HLA225KA2Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K25, Leppävaara
- Study unit
- TO00BT59
Learning outcomes
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Evaluation scale
H-5