Marketing Tools and Methods (5cr)
Code: PK00BV32-3007
General information
- Enrollment
- 24.11.2025 - 30.11.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual proportion
- 2 cr
- RDI proportion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Tikkurila
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
- Teachers
- Auli Hietanen
- Jussi Järvi
- Teacher in charge
- Jussi Järvi
- Groups
-
PKV2M26KAKauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, K26, Tikkurila
- Study unit
- PK00BV32
Learning outcomes
The student is able to
- describe the concept of trend utilize trend forecasts and link them to marketing processes
- plan and evaluate the use of the competitive methods in marketing as a part of a company’s comprehensive marketing
- determine the appropriate target group for marketing
- analyze consumer purchasing behavior and the factors influencing it
- identify different marketing methods
- apply marketing methods to the marketing of cosmetics
Evaluation scale
H-5