Marketing Tools and Methods (5 cr)

Learning outcomes

The student is able to
- describe the concept of trend utilize trend forecasts and link them to marketing processes
- plan and evaluate the use of the competitive methods in marketing as a part of a company’s comprehensive marketing
- determine the appropriate target group for marketing
- analyze consumer purchasing behavior and the factors influencing it
- identify different marketing methods
- apply marketing methods to the marketing of cosmetics

Evaluation scale

H-5