Marketing and Customer Experience (5 cr)
Code: HT00CC29-3004
General information
- Enrollment
-
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
- Timing
-
01.08.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2.5 cr
- Virtual proportion
- 2.5 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- Finnish
- Seats
- 20 - 55
- Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Learning outcomes
The student is able to
- use the basic terms of marketing
- describe the significance and role of marketing as part of business operations
- describe the significance of marketing methods as part of a marketing strategy
- describe and understand the significance of customer experience in profitable business
Evaluation scale
H-5