Trends and Raw Materials – Strengths on the Background of Cosmetics Marketing (5 cr)
Code: KY00BS04-3008
General information
- Enrollment
-
19.05.2025 - 25.05.2025
Registration for introductions has not started yet.
- Timing
-
01.08.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- 30 Ylemmät ammattikorkeakoulututkinnot
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Degree programmes
- Complementary competence, master’s studies in English (CYJ2), Generic studies
- Teachers
- Satu Vuorela
- Auli Hietanen
- Jussi Järvi
- Groups
-
CYJ25SJComplementary competence (master’s studies in English), S25, Generic studies
- Study unit
- KY00BS04
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Evaluation scale
Approved/Failed