Fundamentals of Digital Marketing (2cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing

Teaching methods

Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests. No personal feedback will be provided on the assignments.

Time and location

In the Canvas online learning environment and Google's Digital Garage service during the duration of the course. See Timing.

Learning materials and recommended literature

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

No alternative methods of completion.

Co-operation with working life and/or RDI

Observations only, no co-operation with companies required

Important dates

The course workspace will remain open until the end of the course deadline (see Timing), and all assignments must be completed before the workspace closes.

Student workload

1 ECTS credits = 27 hours of work

Content and scheduling

Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing

Students will complete a part of the course on Google's Digital Garage service.

Further information

Laurea's degree students cannot choose the study unit. Similar content for degree students is offered as a part of study unit HL00BQ81 Digital Marketing and Sales.

The course is Bachelor's degree program level. Master's students may also take the course or join to familiarize themselves with the content, but the course cannot be included in a Master's degree.

You will receive a completion record for the course approximately two weeks after finishing. During holiday periods, enrollments and completion records are processed less frequently.

If the course is not completed by the end date of the implementation, the student can enroll in the next implementation. Incomplete assignments cannot be transferred to the next implementation; all tasks must be redone.

For content-related inquiries, contact the responsible teacher. For other inquiries, email mooc@laurea.fi.

Evaluation scale

Approved/Failed