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Employer Brand and Employee Experience Development Project (15 cr)

Code: TP00BV99-3012

General information


Enrollment

25.11.2024 - 31.12.2024

Timing

16.01.2025 - 30.05.2025

Number of ECTS credits allocated

15 op

Virtual proportion

10 op

RDI proportion

15 op

Mode of delivery

34 % Contact teaching, 66 % Distance learning

Unit

10 Liiketalous-, tietojenkäsittely- ja palvelualat

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

5 - 7

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Anu Peltola

Teacher in charge

Anu Peltola

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to
- plan and build an employer brand based on an employer promise
- utilise different forms of labour acquisition and implement recruitment marketing
- develop the applicant experience
- build the employee experience at different stages of employment
- provide expert familiarisation

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5